World Alpine championship pays off Vail, Avon in dollars and exposure

The Vail Valley basked in more than the glow of daily sunshine during the two-week World Alpine Ski Championships at Beaver Creek in February.

The surge of visitors filled the valley’s coffers to record levels.

A lot of these major events tend to pinch resort business in tourist destinations — Vail Resorts reported a downturn in visitation during the international showcase of the world’s top ski racers. Organizers tend to focus on the long-range impacts that come from television cameras splashing images of picturesque vistas across the globe, hopefully spurring people to book a vacation the following year.

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Source: The Denver Post Business

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